
Sonja De Bruyn
CHAIRMAN
Sonja brings over 22 years of experience in investment banking, principal investments, and corporate leadership across South Africa and internationally. She is the founder of Identity Partners, a women-led investment holding and advisory firm based in Johannesburg, with active interests in Corporate Finance Advisory, Fund Management, and Mining Resources.
Sonja also chairs the Mid-Market Fund at Ethos Private Equity, where she plays a central role in strategic investment decisions and transformation initiatives. Under her leadership, the cooperation agreement between Ethos and Identity Partners has helped expand access and visibility for women and Black professionals in South Africa’s private equity and financial services sectors.
She has served as a director on the boards of numerous high-profile, listed and unlisted companies, contributing over 15 years of governance experience in sectors including financial services, telecommunications, mining, and infrastructure. Known for her values-driven leadership and long-standing commitment to economic inclusion, Sonja continues to shape capital markets and corporate structures to be more representative, resilient, and future-oriented.
